Jay Franco & Sons Inc. to Develop New Yu-Gi-Oh! Bedding and Bath Collection. Sub Agents Named for the Yu-Gi-Oh! brand in Italy, South Africa, Greece, the Balkans and Eastern Europe

At the opening of this year’s Brand Licensing Europe (BLE), the leading trade show for the licensing and brand extension industry, Konami Cross Media NY, Inc. announced a significant global licensing agreement to develop a new Yu-Gi-Oh! Bedding and Bath Collection with the renowned textile company, Jay Franco & Sons Inc. This collaboration marks a new chapter for the beloved Yu-Gi-Oh! franchise as it expands into the home goods market with bedding and bath products.

New Licensing Agreement

The partnership will enable Jay Franco & Sons Inc. to develop a variety of Yu-Gi-Oh! themed home goods, including reversible comforters, sheets, throws, and various bath products such as towels, shower curtains, and decorative pillows, known as the Yu-Gi-Oh! Bedding and Bath Collection.

Fans of the anime will be excited to know that these products will be available both online and in stores, just in time for the holiday season.

“We are thrilled to have Jay Franco & Sons on board to deliver a new line of Yu-Gi-Oh! bedding and bath,” said Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY. “Our fans will be able to sleep more soundly surrounded by the anime characters they love and who have been a comforting part of their lives.”

Expanding the Global Reach of Yu-Gi-Oh!

In addition to the new Yu-Gi-Oh! Bedding and Bath Collection licensing agreement, Konami Cross Media NY has appointed several sub-agents to enhance the Yu-Gi-Oh! brand’s global presence. The newly signed agents include Starbright Licensing SRL in Italy, led by Giada Paterlini and Isabella Barone, as well as Licensi, a new agency that will cover Greece, Serbia, Croatia, Albania, Romania, Bosnia and Herzegovina, Montenegro, Slovenia, Bulgaria, Kosovo, North Macedonia, and European Turkey. The agency, headed by Andreas Tsochantaris and Georgios Zervos, aims to expand Yu-Gi-Oh!’s reach in these territories.

“We are happy to be working with the team at KCMNY for Yu-Gi-Oh!, further strengthening our agency’s anime portfolio,” Paterlini stated. “Yu-Gi-Oh! is one of the most beloved evergreen anime of all time, and we look forward to an inspiring collaboration for Italian fans.”

Furthermore, Konami has partnered with Character Licensing and Marketing (CLM) to represent the Yu-Gi-Oh! brand in South Africa, led by Graham Stephen.

Engaging a New Generation of Fans

With these new partnerships, Konami Cross Media NY is looking to increase awareness and engagement of the Yu-Gi-Oh! brand among new and existing fans. Coleman added, “We look forward to our new partnerships with Starbright, Licensi, and CLM as we continue to increase awareness of the Yu-Gi-Oh! brand and identify new fan engagement opportunities.”

Visit Konami at BLE

For those attending BLE, which runs from September 24-27, 2023, at ExCeL London, Konami Cross Media NY will be exhibiting at Stand #D158. They will be available for meetings to discuss additional licensing opportunities and showcase the latest Yu-Gi-Oh! products to energize the fan base further.

About Jay Franco & Sons Inc.

Jay Franco & Sons Inc. has been a leading manufacturer in the home textiles market since 1942. Trusted by global brands, they specialize in creating products that bring dreams and journeys to life, offering diverse home goods from core bedding to outdoor items. With offices in the US, UK, and China, Jay Franco is committed to setting industry standards for quality and design.

The announcement of new Yu-Gi-Oh! bedding and bath products heralds an exciting time for fans of the franchise. With products set for release just in time for the holiday season, there’s no better way to celebrate the Yu-Gi-Oh! legacy than by surrounding yourself with the characters and themes that have captivated millions worldwide. Stay tuned for more updates on this collaboration and upcoming Yu-Gi-Oh! merchandise!